Bringing the spirit of the shack online

Captain’s Rib Shack is a Caribbean barbecue restaurant on Kimsha Beach in Sint Maarten. A visitor may arrive at the website ready to check the menu, or still be deciding whether the shack is their kind of place. The site needs to serve both.

I designed and developed the website to introduce the food, people, and atmosphere while keeping the menu, catering, and visitor information within reach. It sits alongside my social media and content work for the restaurant.

Bold red and navy sections, oversized condensed headlines, and photographs arranged like prints give the site a direct, informal voice. The opening invitation, “Come hungry, leave happy,” sets the tone.

The restaurant’s story has its own space, with the people behind the business shown alongside the food. Large headings establish a clear focus for each section; photographs bring the place into view as visitors move through the page.

The menu has a prominent navigation link and an invitation near the top of the homepage. Category links then help visitors move through the food selection.

This gives someone with a practical question a direct route to an answer. Visitors who want a fuller introduction can continue through the restaurant’s story and photographs at their own pace.

Catering has a separate route for people planning a celebration or feeding a group. Giving it its own space keeps that offer distinct from an everyday visit.

The visit section brings directions, opening information, telephone contact, and WhatsApp together. The visual introduction leads to the details someone needs to find the restaurant or contact the team.

The finished website brings the menu, the people behind the shack, catering, and contact information into one place. It gives new visitors a sense of the restaurant and returning guests a useful reference.

My wider social media and video work captures individual moments at the shack. The website connects that ongoing presence with the information people need when they decide to visit. The guest reel below is one example of that wider content work.