Give the restaurant a human introduction
Captain’s Rib Shack has more to introduce than its menu. The people who work there and the guests who come through are part of what gives the restaurant its character. Social content offers a way to bring those voices and moments into view.
My role combines managing the restaurant’s social media presence with creating videos. The purpose is to help people get a feel for the shack through the food, the setting, and the people around it.
Different ways into the same place
The work includes guest-focused videos, interviews, and food content. Each format gives a different subject room to lead: a plate of food, a guest’s reaction, or someone speaking about the restaurant.
A short guest reel can hold a single moment; an interview gives a voice more time. Together, these pieces provide several ways to encounter the same place while keeping the restaurant’s personality at the centre.
The result: content connected to the wider presence
The result is an ongoing body of restaurant content, supported by responsibility for its social presence. Creating the videos and managing the account connects the individual pieces with how the business appears online.
I also designed and developed Captain’s Rib Shack’s website. Social content gives people an introduction through individual moments; the website brings together the menu, restaurant story, catering, and visitor information when they want to explore further.